Creative Direction
edited.jpg

Free Arts + Harper's Bazaar

CREATIVE DIRECTION
DESIGN

Custom apostrophe design for Harper's Bazaar commissioned by Free Arts NYC for the A to Z Project—an original alphabet created through the collaboration of 45 artists, illustrators, and designers. The resulting typeface served as the foundation of Free Arts NYC's rebranding initiative with Red Peak Branding. 

Letters that were designed for the A to Z Project were used to update the Free Arts NYC logo. These letters were also printed on t-shirts, tote bags, and framed prints as fund-raising merchandise.

Free Arts NYC delivers creative arts programs to low income, homeless, abused, and neglected children. 

Photo credit: Patrick DeMarchelier